Nibb Factory + Aldo's Angle
What began as an AI-powered animated series inspired by my dog became a hands-on project in content creation and digital marketing using YouTube, Instagram, and Facebook to explore analytics, algorithms, and best practices for data-driven storytelling and engagement.
AI Generated Videos
Blending Creativity with Cutting-Edge AI Tools
Stack + Tools
Each video is crafted with multiple AI tools — from ChatGPT for scriptwriting, Leonardo for image generation, ElevenLabs for voiceovers, Luma for animation, and Gooey for lip-syncing, to final edits in DaVinci Resolve or CapCut that bring it all together.
Building Identity Through Design and Digital Storytelling
Branding + Digital Assets
Nibb Factory Logo
Built in Adobe Express.The Nibb Factory logo was designed to mimic a playful news show graphic, reinforcing the brand’s fun, news-style concept in each video.
Aldo's Angle Logo
The icon, generated with ChatGPT and refined in Adobe Creative, captures the character’s personality as a witty, opinionated news anchor.
YouTube Banner
This banner marks the second iteration, reflecting the shift from a news-anchor concept to a short-story series.
Profile Picture
The AI-generated background, refined in Adobe Creative, was designed to mimic a city billboard and promote the brand like a news or TV station.
YouTube Channel
Welcome to Nibb Factory!! Home of the Quirky Dog Comedy – Aldo’s Angle!
Nibb Factory all started with a quirky dog named Aldo and a term we affectionately use: “Nibb” to describe his playful nibbles. After many days of observing Aldo’s hilarious antics, we couldn’t help but wonder how does he perceive the world?
SEO + Social Media
Experimenting with Strategy to Drive Traffic and Connection
The foundation of Nibb Factory’s YouTube campaign was built on SEO and social media (Facebook & Instagram). My goal was to experiment with content while learning platform dashboards, algorithms, and best practices.
Facebook + Instagram
Early efforts included repurposing posts across channels, using Facebook for shorts and episode announcements, testing playful brand-awareness ads, and creating calls-to-action and teasers to drive traffic to YouTube.
Numbers Speak
YouTube channel analytics from October 2024 (first post) through April 2025 (most recent post)
Results + Lessons Learned
The process gave me valuable insights into how to refine and optimize the campaign. Before pausing Aldo’s Angle, I began strategizing ways to improve click-through rates (CTR) on YouTube. The channel received 38.4K+ impressions and a 1.2% CTR, but those weren’t converting into clicks or engagement, and the average view duration was 41 seconds.
To address this, I prioritized gathering feedback on content quality and experimented with improving thumbnails, titles, and descriptions to drive higher CTR. The feedback confirmed that audiences loved the concept but highlighted that execution needed refinement; an invaluable lesson in aligning creative ideas with performance-driven strategy.