I grew up in a family-owned textile business, spending summers on the factory floor working production lines, assisting in warehousing, and helping with order fulfillment. Those early experiences gave me a rare, full-spectrum view of how businesses operate, from day-to-day execution to long-term strategic decisions. They also sparked my interest in small businesses and entrepreneurship, teaching me the value of understanding every function of a company and how each contributes to strong leadership.

That foundation led me into a career spent largely in small businesses and startups, where I naturally became a generalist stepping into gaps, leading teams through challenges, and moving projects forward. Over the years, I’ve worked across product development, operations, sourcing, supply chain, order fulfillment, and marketing. My strength has always been embracing complexity, breaking down silos, improving communication, and guiding teams toward solutions that deliver results.

Where some shy away from the term generalist, I see it as my greatest asset. My experience across functions and company stages has made me adaptable, resourceful, and deeply attuned to the recurring pain points businesses face, no matter the industry. My sweet spot is working with small businesses and startups that need both hands-on leadership and strategic guidance bringing clarity and structure to dynamic, fast-moving environments.

Today, I’m building on that foundation by expanding my expertise in digital marketing and AI. It’s a return to an early passion for creativity, innovation, and storytelling now powered by tools that are transforming how businesses connect, grow, and thrive. For me, it’s not just about mastering the latest strategies, but about helping businesses embrace change, unlock potential, and have a little fun along the way.